Display device



June 1931; J. E. BURGESS 8,

DI SPLAY DEVICE Filed Jilly 2, 1928 Patented June 2, 1931 I v UNITED STATES PATa-NroFFicE- JOSEPH EDWIN BURGE sson NEW YORK, NIY; ASSIGNOR To THE NITED- ST ES PRINTING AND LITHOGRAPI-IING COMPANY, OF BROOKLYN, NEW YORK; A CORPORA- TION OF OHIO DISPLAY DEVICE 'Application filed July 2, 1928; Serial No. 289,703.

My invention relates to display devices, and more particularly to display devices of the placard type adapted for association with containers andv articles of like nature.

In general, one of the primary objects of my present invention is to provide a display device or placard of simple and economical construction which may be formed from a single sheet of material such as cardboard, and which is further adapted to be positioned for display purposes upon a container or the like by frictionally engaging the sides of a container,

thereof.

Another object ofmy invention is to provide a placard display device in which a very small portion of the lower end of the placard is so formed. that upon foldingicertain of the formed portions, an opening will be presented for receiving the top portion certain of-these folded portions serving to frictionally engage the sides of the container and. to thereby secure the placard in a fixed display position upon the container.

(More specifically, present invention to provide'a display device of the placard'type in which a relatively small portionof the lower end of the placard is formed and adapted to be folded so asto present an opening for receiving the upper end of a container, certain of these folded portions being designed to engage the rear wall of the container and certain others adapted to interlock therewith and to frictionally engage the sides of the container, thereby to effectively retain the placard in a relatively fixed display position.-

A still .further object of my invention is to provide a placard display device of improved simple construction which is. formed at the lower portion thereof with articulations so .as to enable the; placard to heapplied downwardly over the top of .acontainer or to be applied from the rear side of the container and movedforwardly into the desired display position, the folded side portions of the placard frictionally engaging the adjacent side walls of the container sufficiently to secure the, placard ina relatively fixed upright position upon the container.

it is' an object of'my,

' V Figure 1 1s a perspe In addition to the above mentioned advantageous characteristics, my invention contemplates the provision of a placard type display device formed from a single sheet of cardboard or similar sheet material, a relatively small lower portion of the placard having members which are adapted to be folded out of the plane of the placard proper, one of the said members having a substantial surface for frictional engagement with the side walls of a container and adapted to hold the othermemher in a rearwardly folded position for engagement with the rear wallof a container.

'A still further object of my invention is to provide a placard type display device which adaped for convenient association with containers and the like, said placard having members at the lower portion thereof adapts ed to be folded out of the plane of the placard and designednot only to frictionally en-' when the placard occupies an upright position thereon, thereby presenting a display card which can easily be mounted in a relatively fixed position upon a containerby frictionally engaging the walls thereof.

T These and otherobjects will be more ap parent from'the following detailed descrip tion when considered in connection with the accompanying drawings wherein:

ctive view of a displa device embodying features of my invention, said device beingshown in association with a container; Figure 2 is a'perspective view of the rear side of the. device as shown in Figure 1, the placard proper being shown fragmentarily; Figure 13 is atransverse vertical sectional view of the device taken substantially along the line 3.8of Figure'2 Figure 4 is a fragmentary view showing the modified constructiomthis modification resid-.

positioned within theing in the provision of a depending projection Q the numeral 2, the upper portion 3- of which might be considered as a panel or placard proper because it contains the sub ect matter for display. The lower portion of the placard 2 is formed width of said aperture being substantially equal to the width of a container 6 with which the placard is adapted forassociation. By forming the placard with the aperture 4, a member or fiap 8 is presented which is adapted to be folded out of the plane of the placard proper along articulations 10.

It will be noted that I provide the placard with a pair of flaps or sidewings'12 which may be folded along articulations 14. These flaps or wings 12 are formed with slots16 which are coincident with a line forming an extension of the articulation 10 so that when the flap 8 has been folded ninety degrees out of theplane of the placard, the slots 16 of the wings 12 may be swung into interlocking relation with respect to the intermediate portion 18 of the flap 8, as. clearly shown in Figures 1 to 3 inclusive. It will thus be apparent that the wings 12 serve to retain the flap 8 in its proper position out of the plane of the placard. In addition to supporting the flap 8 in a fixed proper position, these wings 12 present a surface of substantial'size for frictionally engaging the side walls-of the container 6 and thereby serve tov effectively retain the placard in proper display'position with respect to the container. The articulations' 14 along which the wings 12.are folded, are positioned in vertical planes which include the opposed inner edges 'of the flap 8 and hence: when said wings are swung through an'angle of ninety degrees out of the plane of the placard, the width of the opening thus presented will be such that the container-will snugly fit therein. IObviouslythe size of the aperture 4 and the wings 12 will be determined by the size of the container with which the placard is to be used.

From the foregoing description it will be readily understood that when the placard is positioned in association lwith the container 6, the wings 12 will frictionally engage the side walls of the container and the inner edge of the'intermediate portion-18 of the flap 8 will extend transversely of and engage the rear wall of the container. In addition to these foldable members which are adapted to frictionally engage the side and rear walls of the container, I prefer in some instances to with an aperture 4, Figure 4, the

employ adapted to be folded along the line 22, Figure 4. The outer edges of this flap or tabare coincidentwith the upper edges of the wings 12 when said parts occupy the plane of the placard proper, as clearly shown in Figure 4.- This tab 20'engages the upper end or top of the container 6, as clearly shown in Figures 2 and 3, and besides providing an additional friction surface, tab or flap 20 pro-- vides a fold that greatly increases the rigidity of the display. It will thus be apparent that my improved device is adapted to fricwardly below the articulation 22" of the flap 20. When a placard provided with the tab 24 a tab or flap member 20 which is is associated with acontainer, said tab will engage the upper end of the front wall of the container and in this way will provide an additional means to protect againstthe rearward displacementof the placard. In order to eliminate the unsightly appearance of a tab projecting over'the front wall of a container,I proposeito apply a portion of the display design upon the tab, as. for example in Figure 5 wherein a portion of a roller skate ofthe disclosed figure is applied to the tab24. i.

From the foregoing it willbeobserved that vmy invention provides a very convenient and inexpensive display device of durable construction which will effectively grip the walls of a container or the like so as to maintain a placard in proper display position. The surface of the wings 12 being of substantial area, renders possible sufficient frictional engagement with the side walls of the container to securely retain the display device in position and the interlocking engagement between the wings and the foldable flap providesxa very solid'or rigidconstruction. It is fur ther to be noted that only arelatively small portion of thelower 'end of the placard proper or anel 3 need be employed for mounting t esame upon the container and all'of the foldable parts are adapted to lie within the plane of the panel untilthe same is not limited to the particular design of the display device which I have described, but is capable of many other applications and modifications. In this connection it will be understood that the described display device is particularly adaptable for application to containers of rectangular cross section, but it will be equally apparent that my device may be used with containers of different shapes. When my device is used in connection with the types of containers shown in the drawings, it will be seen that the front or exposed surface of the container is entirely exposed, thereby greatly enhancing the value thereof as an advertising medium.

It will also be apparent that if the placard were set back sufficiently on the top of the container, and cut continued upward from tab 24 along lines consistent with the pictorial feature (such as the sides of the girls foot and leg), the foot could be brought forward and rest on the top of the container in front of the placard, forming a brace to prevent the card tipping forward.

Having thus described my invention, what I claim as new and desire to secure by Letters Patent is:

1. A device of sheet material of the class described for association with a container or the like including a display panel, a section extending therefrom and adapted when folded out of the plane of the panel to embrace a container, and an element foldable out of the plane of the panel for engagement with the first mentioned section to retain said panel and section in predetermined relative positions.

2. A device of sheet material of the class described for application to a container or article of like nature including a displa panel, a member thereon adapted when folded out of the plane of the panel to embrace a container, and an element foldable out of the plane of the panel adapted to interlock with the first mentioned member.

3. A display device of the class described for use with containers and articles of like nature, including a display panel, a member foldable out of the plane for embracing a container, and an element foldable rearwardly of the panel to lockingly engage the first mentioned member when said member occupies its folded position.

4. A display device of the class described for association with a container or like article including a display panel, a member foldable out of the plane of the panel having an intermediate portion adapted to traverse the rear wall of a container, and elements disposed in spaced relation and foldable out of the plane of the panel for locking engagement withthe foldable member, said elements being designed to frictionally engage oppositely disposed side walls of the container, whereby ticle of like nature including a display panel,

asection extending therefrom and foldable out of the plane thereof which isadapted to embrace the. rear wall of the container, and a pair of wing members foldablealong a line substantially at right angles to, the line-of fold of the first mentioned section, said wings being. adapted at their free, extremities for engagement with the folded section to secure said section in proper folded position and'to frict ionally engage the walls of thecontainer. V 6. A device of the class described comprised of sheet material adapted for association with'a' container or the like including'a display panel, a'member foldable'out of the plane of said panel and adapted to embrace a wall of the container, and elements foldable rearwardly of the panel and adapted to engage and retainthe folded member inproper position, said elements being further designed for engaging the walls of the container, whereby the panel is maintained in proper display position without obstructing the forward exposed surface of the container. 7

.7. A display device of the class described comprised of sheet material for association with a container or article of like nature,including a display panel,'a member foldable out of the plane of the panel having an inter mediate portion designed to traverse a wall of a container, and a wing element foldable out of the plane of the panel and provided 1 with a "recess at thefree extremity thereof which is positioned substantially in a plane which includes the line of fold of the foldable y member, said recess being designed to cooperate with said foldable member to secure the same in proper folded position. i

8. In a display device of the class described for convenient association with containers and articles of like nature, a display panel, a member thereon adapted when folded out of the plane of the panel to embrace a container, an element foldable out of the plane I of the panel for engagement with the first mentioned member to retain said panel and member 1n position, and a second foldable member adapted to engage the top of the container and thereby render the position of the panel more secure.

9. A display device adapted for association with a container or article of like nature including a display panel of flat material, a A

member thereon adapted, when folding out of the plane of the panel, to embrace the container along the rear wall thereof, an element foldable out of the plane of the panel and having a flat surface for engaging a side of the container, and a second element foldable out of the plane of the panel independently of said first foldable element, and adapted to engage the topof the container, said elements being co-operatively arranged to securethe panel in proper display position.

r 10. In a display device of the class described for attachment to a container orv article of like nature, a display'panel, a member foldable out of the plane of the panel so as to present a container receiving opening, means foldable out of the plane of the panel foren gaging the side of the container, and a member. depending from the portion of the panel adjacent the container receiving opening, said depending member serving to engage the front wall of the container and thereby secure the same against rearward displacement.

11'. In a display device of the class described for attachment to a container or article of like nature, a display panel having a section foldable out of the plane of. the panel so as to present a container receiving opening, and an element foldable along a line intersecting the line of fold of the first mentioned sec tion which is adapted to interlock with said section and to frictionally engage a side wall of the container so as to effectively retain the device in proper display position.

12. A display device of the classdescribed comprised of sheet material for association with a container orarticle of like nature including a display panel, a section thereof being foldable outlof the plane of the panel and adapted to traverse a wall of the container,

and a pair ofwing elements foldable out of the plane of the panel, said Wing elements having slots and being adapted to interlock with said first mentioned section whereby said section is secured in a predetermined position with respect to the display portion of the panel.

In witness whereof, have hereunto sub- 7 scribed my name.

JOSEPH EDWIN BURGESS. 

